Week Six: Consumer Decision Making

Ikea always has an eye out for the home decor trends, and makes it affordable for their consumers. The product range is wide in function and style, whether you're a romantic at heart or a minimalist. When you go to buy a product, you usually do the research and make a list of needs that the product should require. When Ikea creates their products, they pay attention to the function of a product, and make sure it's free from any unnecessary add-ons. They respond to the needs, tastes and incomes of people, rather than taking the easy way out and have consumers pay more for useless products that were made for larger incomes.

Ikea uses more of a marketing-controlled, than a nonmarketing-controlled, information source through it's catalogs and advertisements. Although, there is a nonmarketing-controlled information source, though word of mouth, for most businesses. Ikea's stores play a big part when it comes to consumer making because of the same reason they first opened one up: purely for consumers to experience their products. Just like their store, their catalogs are an inspiration for room ideas, aside from featuring their products.